Ford opens order books for F-150 in Australia

F-150 = Ford Australia has confirmed pricing and specifications for the highly anticipated F-150. Backed by the convenience of a nationwide dealer network and the peace of mind of a factory-backed five-year, unlimited kilometre warranty, the American icon will be arriving in Australian showrooms later this year.

2023 Ford F-150

  • Ford F-150 XLT and LARIAT available with generous standard features for customers that want an uncompromising truck for work and play
  • Full pricing revealed, with both short wheelbase and long wheelbase body styles offered across the F-150 range locally
  • F-150 available for order and purchase later in 2023

The F-150 range will start from $106,950 plus on-road costs, with four variants in the range, including both SWB and LWB body styles for the XLT and LARIAT.

“The F-150 is perfect for those who want to explore our amazing country in luxury and comfort. The addition of this icon to our local showrooms alongside the incredibly popular Ranger means Australian customers now have two uncompromising Utes to choose from. Thanks to its 4.5 tonne towing ability, the F-150 ensures Aussies can go anywhere, with almost anything, at any time,” said Andrew Birkic, President and CEO, Ford Australia.

The reintroduction of F-Series comes after significant demand from Aussies for Ford’s biggest, boldest and most capable pick-up. Following extensive re-engineering work by Ford Australia and RMA Automotive, customers will now be able to purchase the accomplished pick-up from their local dealer.

It’s built to work hard, and play harder, and will suit Australian customers who want Ford’s biggest, boldest, most capable pick-up, giving them the freedom to live life exactly the way they want to.

“As an iconic full-size American pick-up, the F-150 is joining Australian showrooms thanks to an extensive and meticulous local re-engineering program. Together with RMA Automotive, Ford Australia earned the privilege of developing a world-first right-hand drive program for the F-150. We set ourselves the target of equivalency without compromise and are incredibly proud to have achieved this to our exacting standards, while offering our customers compelling value and generous standard specification,” said Tom Dohrmann, F-150 Assistant Chief Program Engineer, Ford Australia.

2023 Ford F-150 launching a boat

F-150 Engine

Both the XLT and LARIAT F-150 will feature the top-selling 3.5L EcoBoost Twin-Turbo V6 petrol engine, coupled with 10-speed automatic transmission in 4×4 Crew Cab configuration. With 298kW and 678Nm across the range, the F-150 blends effortless torque across its rev range by using clever technology. This includes Ford’s port-fuel and direct-injection (PFDI) system, which uses a pair of injectors per cylinder along with twin-intercooled turbochargers that offer on-demand power while minimizing lag.

Each F-150 variant can be purchased either as a short wheelbase (SWB) with a 3683mm (145-inch) wheelbase and 1676mm (5.5-foot) styleside box, or long wheelbase (LWB) that extends the wheelbase to 3987mm (157-inch) and styleside box to 1981mm (6.5-foot). All F-150 models in Australia are capable of towing 4.5 tonne, providing customers a new level of hauling ability.

The XLT is the perfect accompaniment for customers wanting compelling capability from their pick-up paired with no-nonsense ruggedness. For the F-150 XLT, standard features include 20-inch six-spoke machined-aluminium wheels, chrome front and rear bumpers, black platform running boards, tailgate with flexible step and work surface as well as a Tough Bed™ spray-in bedliner.

2023 Ford F-150 towing a boat

F-150 Pricing

The F-150 XLT SWB has a recommended Manufacturer List Price (MLP) of $106,950, while the XLT LWB has a recommended Manufacturer List Price (MLP) of $107,945.

As the flagship of the Australian range, the F-150 LARIAT provides customers advanced levels of luxury alongside its uncompromised ability as a vehicle perfectly tailored to both work and play. Ford’s pinnacle of full-size pick-ups in Australia boasts additional features over and above the XLT variant, including premium mesh insert grille with chrome surround, chrome appearance package including mirror scalps, door handles, belt moldings, tow hooks and running boards, powered twin-panel moonroof and LED headlights, fog lights and taillamps.

The F-150 LARIAT SWB has a recommended Manufacturer List Price (MLP) of $139,950, while the LWB LARIAT has a recommended Manufacturer List Price (MLP) of $140,945.

Earlier this month the first of the F-150s that will be re-manufactured in Australia rolled off the production line in Dearborn, and are now en route.

2023 Ford F-150 testing

See the full list of features below:

F-150 XLT

  • Two-bar style grille with chrome surround and black accents
  • 20-inch six-spoke machined faced alloy wheels
  • Chrome front and rear bumpers
  • Black platform running boards
  • Tailgate with flexible step and work surface
  • Tough BedTM spray-in bedliner
  • Boxlink® cargo management locking cleats
  • Underbody skidplates
  • 12-way power (including lumbar) driver cloth seat
  • 10-way power (including lumbar) front passenger cloth seat
  • Column mounted gear shifter
  • SYNC® 4 with eight-inch centre touchscreen
  • Satellite Navigation system
  • Seven-speaker sound system
  • Eight-inch multiview digital instrument cluster
  • FordPass™ Connect
  • Dual zone automatic climate control
  • Power adjustable foot pedals
  • Foldout office workspace
  • Six airbags
  • Rear view camera
  • Rear parking sensors
  • Ford Pro-Trailer Back-Up Assist™ 
  • Cruise control
  • Pre-collision assist with automatic emergency braking (AEB) 
  • BLIS with cross-traffic alert and trailer tow coverage
  • Lane-keeping aid and driver alert system

2023 fORD F-150 Lariat-Dashboard

LARIAT (in addition to XLT)

  • Premium mesh insert grille with chrome surround
  • Chrome appearance package including mirror scalps, door handles, belt moldings, tow hooks and running boards
  • Powered twin-panel moonroof
  • LED headlights, fog lights and taillamps
  • Power release and close tailgate
  • Power sliding rear window
  • Leather-accented seats
  • Heated and cooled front seats
  • Heated rear seats (excluding middle seat)
  • 12-way power (including lumbar) driver seat with memory settings
  • 12-way power (including lumbar) front passenger seat
  • Floor console mounted shifter
  • 12-inch centre touchscreen
  • 12-inch digital instrument cluster
  • B&O®9 unleashed sound system by Bang & Olufsen® with 18 speakers
  • Power adjustable foot pedals with memory settings
  • Front parking sensors
  • 360-degree camera
  • Intelligent adaptive cruise control with stop-and-go
  • Lane centering
  • Speed sign recognition
  • Evasive steering assist
  • Intersection assist
  • Wireless phone charging

2023 Ford F-150 Lariat Towing Split View


For both the XLT and LARIAT variants, the exterior paint selection includes:

Exterior ColoursCostXLTLARIAT
Oxford WhiteNo Cost OptionOO
Agate BlackPrestige Paint*OO
Iconic SilverOO
Antimatter BlueOO
Carbonized GreyOO
Rapid RedO

*Prestige paint colour option that incurs an additional charge.

F-150 is now available for order, with deliveries kicking off in Q3.

About Rob Fraser 315 Articles
Rob first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, many years ago. He has maintained a strong interest in the industry ever since and was hooked on 4WDriving way back then.Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive.