RAM Trucks Australia continues to dominate Down Under

RAM Truck Australia’s record-breaking run of vehicle production looks set to continue with the Melbourne Manufacturing Facility (MMF) growing in size and capacity.

RAM Trucks Melbourne facility 2 With 604 units sold in September 2022 (up 45% on 2021 year to date), the total number of RAMs sold to customers since production began is 17,115 (at Sept 2022). In terms of total right-hand drive RAM trucks produced for the Australian and New Zealand markets at the end of September 2022, 18,019 vehicles have been remanufactured at MMF, confirming RAM Trucks Australia’s unrivalled market leadership of full-size pick-up trucks in this country.

To celebrate this milestone, Bob Graczyk, Head of RAM International, visited Melbourne recently to see the significantly expanded production facility which now boats three dedicated production lines running 24-hours per day.

“Australia is a super important market for us outside of North America, and the growth that we’ve seen here over the last few years has been phenomenal,” said Mr Grazyk.

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“With the expansion of our plant this growth will continue. It’s incredible what the team has done at RAM Trucks Australia, Ateco Group and MMF. Outside of the US, we sell more full-size pick-up trucks than Ford and GM combined, and Australia representing a market share of more than 70%, is a big contributor of that.

“It’s a dedicated group here that love RAM and it comes through in everything they do in Australia, so we are super proud of having more than 17,000 people out there driving our trucks.”

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RAM Trucks Australia

RAM Trucks Australia is the world’s only RAM-authorised manufacturer of right-hand drive RAM trucks. The relationship with RAM Trucks in the USA began back in 2013 and continues to innovate to deliver a no compromise, full-size pick-up truck that leads in durability, technology and efficiency.

All RAM Trucks Australia vehicles are international-spec vehicles, uniquely coded for the Australian market and the local build process.

Mr Graczyk: “I was in our Sterling Heights, US, plant a few weeks ago and yesterday I got into a right-hand drive RAM TRX for the first time – the truck that is coming off the line here in Australia is as good as what’s coming out of our main plant.

“So, we’re 1000% supportive of the remanufacturing process here – we work very closely with the team and provide whatever they need in terms support, CAD data etc – and have full confidence in the team here to protect our brand, and to protect our truck.”

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The new 16,025m2 MMF facility now has two dedicated lines for DS and DT, and a separate line for heavy duty models, all running 24/7 and capable of producing up to 20,000 vehicles per year – it currently produces 10,000 vehicles per annum.

With 641 employees, RAM Trucks Australia is now the biggest vehicle manufacturer in Australia. With 361 new parts on the DS, 402 on the DT and 465 on the heavy-duty models, there are significant local supply chain benefits of this fast-growing vehicle segment.

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RAM Truck Range

Australia’s biggest and best pick-up truck range starts with the RAM 1500 Express® Crew and Warlock models in the original DS variant, followed by the 1500 Laramie® and 1500 Limited in the recently launched DT model range, and the Heavy Duty 2500 Laramie® and Heavy Duty 3500 Laramie®.

Rounding out the most comprehensive range of official, RAM-authorised, fit-for-purpose full-size pick-up trucks in the country is the all-new RAM TRX®, a powerful new halo model for RAM Trucks Australia.

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“RAM Trucks Australia created the full-size pick-up truck segment in Australia, and it’s fantastic to see so many of our trucks on the road,” said Jeff Barber, National Manager, RAM Trucks Australia.

“All RAM Trucks are built fit for purpose and ideally suited to the Australian way of life. We offer powerful and versatile tow vehicles that appeal to those looking for a durable workhorse, a 4WD off-roader, a premium family touring vehicle, a luxury pickup, a heavy duty hauler, and the world’s quickest, fastest and most powerful performance truck. Ram Trucks Australia has it all.”

About Rob Fraser 315 Articles
Rob first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, many years ago. He has maintained a strong interest in the industry ever since and was hooked on 4WDriving way back then.Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive.