Quartermaster Drover – Meet ‘the drover’: INEOS grenadier and R.M. Williams partner to take Australian craft on the road.
- INEOS Automotive and R.M. Williams unite to celebrate Australian craft, community and connection
- ‘The Drover’ is a one-off custom-built Grenadier Quartermaster to be used by R.M. Williams to visit Australia’s remote heartland
- INEOS Australia’s second major ‘special project’ vehicle
- Full dteails about the INEOS Quartermaster Drover can be found HERE
Quartermaster Drover and R.M. Williams
INEOS Automotive has announced a new partnership with iconic Australian footwear and clothing brand R.M. Williams, by creating the custom-built Grenadier Quartermaster named ‘The Drover’.
‘The Drover’ is at the forefront of an innovative retail and brand activation platform for R.M. Williams connecting communities through shared experiences in some of Australia’s most remote heartland locations. ‘The Drover’ name reflects the vehicle’s capability to cover long distances and is a nod to R.M. Williams’ iconic Drover hand-crafted leather belt. ‘The Drover’ features customised artwork and graphics throughout, mirroring the iconic colours of R.M. Williams.
INEOS Australia delivered ‘The Drover,’ the second ‘special project’ built for adventure and utility, following the successful debut of its ‘Kaiju’ Quartermaster in late-2024.
A Shared Commitment
For INEOS Automotive, the partnership reflects its mission to support those who rely on robust 4x4s in their everyday lives. For R.M. Williams, it continues a legacy born in the outback, where craftsmanship and resilience are the cornerstones of society.
Justin Hocevar, Regional Director APAC, INEOS Automotive said: “Through this partnership, we are bringing two great brands together to serve regional and rural Australians. The Grenadier Quartermaster is built for more, and by pairing it with R.M. Williams, we’re paying homage to Australia’s heartland with durability, craftsmanship and respect for the people who make it so unique. First with our Rural Aid partnership and now with R.M. Williams, we are continuing to strengthen our ranks with strong Australian businesses who value community.”
Kai Tunley, Chief Marketing Officer at R.M. Williams said: “We’re proud to partner with INEOS Grenadier for our adventures, putting the Quartermaster’s legendary capabilities to good use on our journeys across the country. Both brands have been built with an appreciation for the rugged, diverse landscape of the Australian outback and together, we’re embracing this spirit as we take R.M. Williams deep into the Australian heartland.”
Where Others Won’t Go – ‘The Drover’
They built ‘The Drover’ as a workshop on wheels to be used with a matching custom enclosed trailer. They set it to be at agricultural shows, regional festivals, rodeos, and equestrian events across Western Australia.
With boot polishing and custom debossing equipment built into the Norweld canopy, the vehicle will offer hat steaming and hands-on design masterclasses during its various stops.
Key features and specifications include:
- Base Vehicle – INEOS Quartermaster Cab Chassis (Trialmaster variant – Including differential locks front and rear, auxiliary battery, raised air intake and high load auxiliary outlet switch panel)
- Genuine Accessories – Roo bar, brush bars, side steps, checker plates and Rhino-Rack roof platform
- Tray & Canopy – Norweld Elite tray and Compact Deluxe Lite canopy
- Suspension – 35mm Eibach ProLift spring kit
- Roof Carrying – XSPEC Troop roof top tent.
- BF Goodrich K03 Mud Terrain 295/75R17 tyres
- Redarc Tow Pro 3 brake controller
- Communications – GME UHF Radio & bull-bar mounted aerial
A Personal Experience wherever ‘The Drover’ Goes
Ange Butler – R.M Williams ambassador will drive the Drover across Australia. From a childhood spent at her family farm in Quindanning to later adventures across the country with her family and trusty camera in tow, Ange’s connection to Australia’s landscape and way of life runs deep. She’ll be bringing this deep appreciation for Australia’s heartland – and her personal affinity to quality craftsmanship – on the road with her as she stewards ‘The Drover’ on its travels, meeting communities, snapping photos and sharing a few yarns along the way.
Fans can follow the journey and upcoming events via an interactive map: https://www.rmwilliams.com.au/the-drover.html?lang=en_AU
