Ineos Quartermaster – Love It… So, I Left It: Aussies Swap Their Utes For Ineos Quartermasters In The Outback.
- Aussies traded in their 4x4s for brand-new INEOS Quartermasters in the middle of the outback at Mundi Mundi Bash 2025
- “Most handovers happen at a dealership – we prefer ours on the red dirt of the outback, with a soundtrack of live music and a backdrop straight out of a movie,” said Justin Hocevar, Head of Region, INEOS Automotive Asia Pacific.
- INEOS Automotive Australia’s foundational return and refund initiative, ‘Love It or Leave It’, is now available across the entire INEOS range – including Quartermaster Ute, Quartermaster Cab-Chassis and Grenadier Station Wagon variants.
INEOS Automotive, official partner of Mundi Mundi Bash
INEOS Automotive, official partner of Mundi Mundi Bash, has turned its bold “Love It or Leave It” promise on its head, pulling off one of Australia’s most remote vehicle handovers at this year’s iconic Mundi Mundi Bash event.
In a first-of-its-kind vehicle trade-in, three 4×4 owners travelled across the outback to Broken Hill with their existing off-roaders, only to park them for the last time. Having previously test-driven the Quartermaster, the owners had decided on trading in their existing vehicles for the INEOS dual-cab Ute at Mundi Mundi Bash. Each left the festival grounds behind the wheel of a brand-new INEOS Quartermaster, in a cheeky twist the brand calls ‘Love It, So I Left It’.
“Most handovers happen at a dealership – we prefer ours on the red dirt of the outback, with a soundtrack of live music and a backdrop straight out of a movie,” said Justin Hocevar, Head of Region, INEOS Automotive Asia Pacific. “These customers knew what they wanted. They made the trip, they made the upgrade, and they drove home in vehicles built to take on more.”
INEOS Quartermaster owners, the swap
For the new INEOS Quartermaster owners, the swap was about more than just a new set of keys. One of the new owners, Ryan Randall, drove across 1,500kms of terrain from Brisbane to Broken Hill, making the journey with his partner and 12-month-old daughter. “The ability to pick up a new car at a festival – you just don’t get much luckier than that. It’s incredible to have a vehicle as capable as the Quartermaster off-road, but it also doubles as a good family car and a touring and towing vehicle for us.”
“We’ve had plenty of good times in our old 4x4s, but this marks a whole new chapter. Personally, what got me across the line on the Quartermaster is that it quite literally arrives ready for action right from the factory and is built with robust components like solid beam axles that are usually found in heavy-duty tractors.
I was blown away by many of the features included as standard, like the built-in auxiliary wiring that I would otherwise have to pay for separately and get installed aftermarket,” said Ryan. “The Quartermaster feels ready for anything – camping trips, beach runs, desert crossings – you name it. We can’t wait to make new memories and take it places we’ve only ever dreamed about.”
The Mundi Mundi Bash, famed for its sweeping red plains and world-class music line-up, was the perfect proving ground for the Quartermaster. Engineered alongside the INEOS Grenadier, the Quartermaster pair’s serious off-road ability with the load space and practicality of a dual cab Ute, making it equally at home hauling camping gear into the desert or taking on muddy station tracks.
ABOUT INEOS “LOVE IT OR LEAVE IT” OFFER
Originally launched as a daring return-and-refund program for the Quartermaster Ute and Quartermaster Cab Chassis variants. “Love It or Leave It” is now available across the entire INEOS range. Including the Grenadier Utility and Station Wagon.
Inviting Aussies to put INEOS vehicles to the test for six months. The foundational return and refund initiative is unmatched in the category of specialised 4X4 vehicles. Allowing INEOS to repurchase the vehicle from customers in Australia if it fails to meet their expectations within a six-month period.
The bullish offer is proof of the brand’s confidence in its offering and commitment to demonstrating the vehicle’s potential. While acknowledging its newness on the market. It seeks to take on the established players and empower Aussie 4X4 enthusiasts to get behind the wheel.
Available now across the full INEOS Grenadier range, more information on the ‘Love It or Leave It’ offer is available here:
https://ineosgrenadier.com/en/au/buying-the-grenadier/offers
ABOUT INEOS QUARTERMASTER
Developed and built alongside the Grenadier Station Wagon. The Quartermaster is a dual cab Ute and cab chassis. That delivers the same uncompromising off-road capability and dependability as its stablemate with greater load-lugging versatility.
Powered by BMW 3.0-litre turbo-charged inline six-cylinder petrol and diesel engines and eight-speed ZF automatic transmission. The Quartermaster offers world class off-road ability. With 264mm of ground clearance, an 800mm wading depth. And approach, breakover and departure angles unrivalled by any other series production pick-up.
With a payload of 907kg for the petrol variant (832kg for the diesel variant). The same 3,500kg towing capacity and impressive 7,000kg GCM as the Grenadier. Plus a wide range of accessories available, the Quartermaster is capable of carrying five people and their bulkiest of loads.
A centre differential lock and a two-speed transfer case are also fitted as standard. Front and rear diff locks are optional. The Quartermaster also rides on the same heavy-duty five-link front and rear suspension. And shares Carraro-supplied solid beam axles complemented by powerful Brembo brakes and robust recirculating ball steering system.
The INEOS Quartermaster is available now through authorised retailers nationwide. For more information on please visit www.ineosgrenadier.com
